Becoming Invisible, Part 8: So Much For Incognito Mode

When words don't mean what we think they do

When your web browser offers “incognito mode” or something similar, that means your online activities are private, right? That’s definitely the impression one might get from googling “private browser” and finding this:

But no. While Chrome’s incognito mode doesn’t store data on a user’s machine, it does track, record, and use customer data just like with…